Our client, InnovativEvents, a leading decor and event management company, interviewed me and did a feature story on Cooper Smith & Company in their latest November 2012 newsletter. It was such fun, I thought I?d share it with you here. The photo above is some of the branded collateral we have created for InnovativEvents. We?re currently in development for their new website. Check out the site now, then check back in December to see the new site!
The article, excerpted from the InnovativEvents November newsletter, said:
If you are searching for a marketing firm that provides you with work that looks and sounds unique to your business, Cooper Smith & Company is the one to turn to! We sat down with Sally, owner of Cooper Smith & Company, to learn more?
?Q:How did you decide to start Cooper Smith & Company?
A: I?ve always been passionate about the potential that great marketing and design can have on helping companies achieve their business goals. Before I started Cooper Smith & Company, I was the design director of a small design agency, but when management changed it became clear that they didn?t share my perspective. I knew it was time to prove my theories and break out on my own.
Q: What got you interested in marketing?
A: It?s what got me interested, and still keeps me going today: marketing, when well written and designed, can transform a company. I?ve seen proper marketing energize employees, excite stakeholders and encourage customers to develop deep and lasting relationships with the company.
Q: What range of services do you offer clients?
A: We offer advertising, marketing and communications services. These services include: logos and identity development, brand management, brochure and print creation, website design and development, tradeshow marketing and advertising campaigns.
Q: How long have you been in business?
A: We will celebrate our 20th Anniversary in June of 2013. It might be time for a party!
Q: What was your most fun project to design?
A: We love what we do, so consequently, the project we?re working on currently is often the most fun. We are currently really enjoying the work we are doing for InnovativEvents! Be sure to watch for their new website.
Q: What do you love most about your job?
A: I love helping our clients succeed, especially when their success exceeds their own expectations! I tell clients it?s not uncommon to realize a ten-fold return on a campaign. They won?t believe me until they see it.
Q: What makes Cooper Smith & Co. unique from other marketing firms?
A: We don?t have a house ?style.? Our work looks and sounds unique to each client. We have an extensive investigative process we use to determine what approach best suits a client, and always find an approach that reflects their culture and persona.
To see more of Cooper Smith & Company visit their website or their Facebook page.
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